Foundation
£950 a month
For cafés starting from zero who need a credible launch pad.
- 1 monthly content shoot (2 hours, photo and video)
- 8 to 12 posts a month on one platform
- 2 edited reels a month
- Onboarding brand audit and strategy session
Social media / Cafés
Social media, photos and reels for London cafés
A café lives on how it looks on a phone. I plan, shoot, edit and post your content each month, from £950 a month with no minimum term.
Reels
0 to 560
Apex Lounge followers in 14 days
0 to 400
Caffeine Inc followers
45M+
Views across my work
The first two are those cafés’ results, not a promise of what yours will see.
Selected work
Cafés I make content for.
Photos and reels for Apex Lounge, Buzz and Caffeine Inc, shot and edited by me.
Every month
What a month looks like
01 Plan
We agree what the month is about: a new menu, a seasonal drink, the weekend brunch.
02 Shoot
I come to your café for the monthly shoot: 2 hours on Foundation, up to 4 hours on Growth & Authority and a full day on Comprehensive.
03 Edit and post
I edit the photos and reels and post them across the month.
04 Review
Growth & Authority and Comprehensive include a monthly strategy call and a performance report.
New to this? Foundation starts with a brand audit and strategy session.
Prices
From £950 a month
Three monthly plans for cafés
Growth & Authority
£1,850 a month
For established cafés that need consistent visibility.
- 1 monthly content shoot (up to 4 hours)
- 16 to 20 posts a month across 2 platforms
- 4 edited reels a month
- Community management (DMs and comments)
- Monthly strategy call and performance report
Comprehensive
£3,200 a month
The full takeover, with a full day of filming every month.
- 1 monthly full-day shoot (photo and video)
- 24 to 32 posts a month across 3 platforms
- 8+ edited reels a month
- Community management, 7 days a week
- Priority turnaround on all content
Photography Essential
From £350
A one-off shoot, if you only need pictures.
- Up to 2-hour on-location shoot
- 20 to 25 professionally edited stills
- 1 location within London
- 5-day turnaround
Prices are final. I’m not VAT registered, so no VAT is charged.
Most cafés know they should post more and do not have the time. I take it off your hands: I plan the month, come to your café, shoot the photos and reels, edit them and post them. I am Obi Spencer, based in West Hampstead, and I do the whole job myself, so you deal with me and not an account manager.
Prices are the same for every client, and the plans have no minimum term.
Proof from cafés I work with
I run the social media, photography and videography for Apex Lounge, a café in West Hampstead. Its new Instagram profile went from 0 to 560 followers in 14 days and reached 70k views in its first week, with minimal ad spend. Caffeine Inc went from 0 to 400 followers. I also work with Buzz, a coffee spot, on photography. These are those cafés’ results, not a promise of what yours will see.
Across all my work, content I have made has passed 45M+ views.
Which plan suits your café
- You are new or posting rarely: Foundation.
- You trade well and want to be seen more: Growth & Authority, with community management.
- You want to own your area: Comprehensive, with a full-day shoot each month.
- You only need pictures: the £350 Essential photo shoot.
Read the full social media management in London page, see what it costs, or if you mainly want video, reels for restaurants and cafés. Not sure? Tell me about your café and I will say which I would choose.
Common questions
Café social media: questions
How much does social media for a café cost in London?
My plans are £950 a month for Foundation, £1,850 a month for Growth & Authority and £3,200 a month for Comprehensive, which includes a full-day shoot each month. Prices are the same for every client.
What does a month look like?
I plan the content, come to your café for a monthly shoot, edit the photos and reels, and post. Foundation includes one 2-hour shoot, 8 to 12 posts on one platform and 2 reels. Growth & Authority includes a shoot of up to 4 hours, 16 to 20 posts across 2 platforms and 4 reels.
Can I just have photos instead?
Yes. A one-off photo shoot is from £350 for the Essential shoot: up to two hours, 20 to 25 edited photos, one location and a 5-day turnaround.
Is there a minimum term?
No. Monthly plans have no minimum term and are cancelled with 28 days’ notice.
Do you reply to comments and messages?
Growth & Authority includes community management of DMs and comments, and Comprehensive covers it seven days a week. Foundation does not include it.
Can you promise a number of followers?
No, and nobody honest can. One café I work with went from 0 to 560 followers in 14 days, and another went from 0 to 400. Those are their results, not a promise of what yours will see.
Social media
Tell me about your café
Tell me what it is, where it is and how you post now, and I will reply with a written quote.