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Apex Health logo and brand board designed by OhBe

Brand design / West Hampstead & London

Brand Identity

Logo, colour, type and the files to use them.

Book a discovery call

Packages

Three ways to build a brand.

A brand film can be added, quoted in writing.

Prices are final. I'm not VAT registered, so no VAT is charged.

What you get

What is in each package.

  • The Essentials

    Deliverables

    • Logo design, with a primary lockup and a simplified mark
    • Colour palette with HEX, RGB and CMYK values
    • Typography system: heading and body typefaces

    File formats

    • AI, EPS and SVG vectors
    • PNG for screen
    • PDF for print

  • The Complete Foundation

    Deliverables

    • Everything in The Essentials
    • Business cards and letterhead, print-ready
    • Social media template system

    Brand guidelines document

    • Logo use and clear space
    • Colour values
    • Type hierarchy
    • Tone of voice

  • The Full Build

    Deliverables

    • Full identity system and brand guidelines
    • Complete stationery suite
    • Social media template system
    • Pitch deck template
    • A Studio / Brand Day photo shoot

    File formats

    • AI, EPS, SVG, PNG and PDF, plus the working files for every template
Apex Health shopfront with blue tiles and the Apex Health sign
Photo: Apex Health shopfront with blue tiles and the sign

Proof / Apex Health

A brand you can see before it opens.

3D render3D render: Apex Health reception with sign

3D render: Apex Health reception with sign

3D render3D render: Apex Health building and courtyard

3D render: Apex Health building and courtyard

Proof / Apex Lounge

From logo to the cup in your hand.

Apex Lounge logo

Photo: Apex Lounge logo

Apex Lounge coffee cup in hand, branded print piece

Photo: Apex Lounge coffee cup in hand, branded print piece

DJ inside Apex Lounge with the neon sign
Photo: Apex Lounge, the neon sign inside

Apex Health, brand system

One palette, one wordmark, used everywhere.

  • Green#2B4B40
    RGB 43, 75, 64
  • Gold#A7833B
    RGB 167, 131, 59
  • White#FFFFFF
    RGB 255, 255, 255

Colours sampled from the Apex Health logo board.

apex.health

The wordmark is a light, lower-case geometric sans.

Results

0 to 560

Apex Lounge followers in 14 days

45M+

Views across the content I have made

How it runs

Three steps, one system.

  1. 01

    Brief

    You tell me about the business, who it is for and what you already have.

  2. 02

    Design

    I design the logo, colour and type, and show you the system working.

  3. 03

    Files and guidelines

    You get the files for every asset and, in the larger packages, a guidelines document.

Questions

Brand identity questions

What do I get from The Essentials?

A logo, a colour palette and typography system, and digital files for every asset, from £750.

Can I start small and add to it later?

Yes. The Essentials is a one-off package, and I can build up to The Complete Foundation or The Full Build when you are ready.

Do you do a brand film as well?

A brand film can be added and is quoted in writing.

Is VAT added to the prices?

Prices are final. I'm not VAT registered, so no VAT is charged.