Hugs of Nature

For Hugs of Nature, I developed warm, organic visuals that reflect the brand's natural, eco-conscious values: approachable assets built for a founder-led retail business.

I shot photography and video on location, edited deliverables to a commercial standard, and coached the founder on creating day-to-day content herself, so the brand could keep growing without relying on a studio for every post.

The project ran across product, lifestyle, and short-form video for web and social, with a consistent palette and lighting direction that still reads premium on a small-business feed.