Apex Coworking & Apex Health

I was brought in by Tim, Astir's COO, to build Apex's premium digital presence from the ground up. Apex is Astir's coworking company. The brand needed high-end visual assets that could fuel organic growth, power paid acquisition, and translate seamlessly into physical marketing materials.

There was no existing visual identity to fall back on, everything had to be conceived, captured, and deployed from zero. The goal was to establish Apex as the definitive premium coworking destination in London.

We operated as a full-service visual partner across every touchpoint. This meant shooting premium photography and videography of their coworking spaces to drive sales, alongside comprehensive event coverage that captured the energy of the brand in motion.

Beyond capture, we managed their entire social pipeline, planning, producing, and publishing 50 bespoke posts. We built a library of over 100 digital assets, coordinated directly with their Google and Meta ads team to supply ad-ready content in every required format, and provided consulting on web design direction, podcast studio aesthetics, and external billboard and leaflet campaigns.

Apex emerged with a dominant, premium digital identity and a fully equipped marketing funnel ready to scale. The engagement spoke for itself: over 400% organic follower growth, a library of 100+ production-ready assets, and a seamless pipeline from social content through to paid ads and physical marketing.

Alongside the coworking work, I built Apex Health's entire visual identity as a luxury wellness sanctuary concept for Astir's upcoming clinic brand. There was no existing look to inherit, so every touchpoint had to be conceived, designed, and packaged for client and investor presentations.

I developed the visual framework from the ground up: high-end architectural mockups, minimalist colour palettes, and polished marketing visuals. The direction focused on clean lines and tranquil textures to evoke clinical excellence paired with holistic calm.

The identity positioned Apex Health as an elite, upscale health destination before a single wall was painted, with a full suite of presentation-ready assets for pitches, marketing, and future spatial design.